How Go Green Helps the Environment
Going green is more than just a trend; people want and expect sustainability and the demand is correspondingly high.
A recent study even came to the following conclusion:
- 68% of millennials have bought a product in the past 12 months that have social or environmental benefits.
- 87% of consumers have a more positive image of a company when it helps to solve social or environmental problems.
In short, consumers want sustainability, and you should also strive for sustainability.
Products such as energy-saving lamps or recyclable materials for takeaway meals are small gestures with which you can already make you more environmentally friendly. Use the creativity to brainstorm a list of short and long-term green goals.
A more conscious shift in consumer behaviour towards more organic and local products is currently taking place. People are increasingly buying organic food in supermarkets, which naturally also affects what food they want to eat in restaurants. That can be because it's healthier, greener, and tastier.
Find regional producers and agricultural markets and compare the costs between organic and local products - unless you find a producer who can offer you both. While natural may be desirable from a consumer perspective, it may not be the cheapest option for your business because geography, seasonality, and other factors you can't control affect prices.
Leave a comment
Comments will be approved before showing up.
+Environmental Shopping
Help removing 50lbs of waste with every product you purchase.
-
-
-
-
-
-
-
-
-
-
-
-
-
Ka Pua Bracelet
$19.99
The hibiscus is the official flower of Hawaii and inspired with a yellow and blue subspecies for the design of our Kapua Bracelet. By translating to flower, Ka Pua shows the beauty of...
Pohaku Bracelet
$19.99
What is important for the founders of masaii is keep being aware of every side effect that our actions have and collectively stay strong together. As a foundation of nature, every wall...
Ke Oni Bracelet
$19.99
Inspired by the great image of a beach, our Ke Oni Bracelet refers to the sand and it's artistic spread along our beaches. The solid sand-design of this Bracelet has the...
Ke Kika Bracelet
$19.99
Exploring the unseen wilderness can be breathtaking, but also dangerous. Braveness plays an important role in our life, even for our goal to clean up the ocean. Therefore, we decided...
